You must be having a logo for your business. If you are recognizable among a vast audience then you should get a logo trademark for your business. If you think it's not crucial then you are wrong. Just take the example of trademark New York times. You can appear in a better position once you get a trademark for your logo. Your trademark will be referred to as your logo and this is how the audience will recognize your brand. This in turn will help you grow among a massive audience and increase your sales. What do you say?